Youselect is a swiss digital marketing agency for small to mid-size businesses. They focus on working with a limited number of companies and focusing on long-term cooperation.
I was commissioned to redesign their visual identity and brand system to make their visual communication more distinctive and relevant to their clients.
The main idea in the logotype was to showcase the prime subject of their business- communication (quotation mark) along with marketing (which is represented by modified Y creating a marketing funnel).
Scope- logo design, visual identity, car wrap design